We're excited to share an update on the success of our Unexpected City campaign. An independent study shows that our advertising showcases Fort Worth as an appealing travel destination, offering a diverse range of activities and events, unique local cuisine, and a distinctive Western charm that sets us apart from other destinations. About 25% of people who see our ads report planning a trip to Fort Worth, while 43% are inspired to learn more. Visitors will see our ads on billboards across Texas highways, magazines and sporting events including Dallas Stars games.
We are so proud to celebrate our very own Leon Bridges, who has sold out Dickies Arena for his upcoming show November 15. This is such a special moment as he shares his new self-titled album, Leon, a love letter to his hometown. It’s incredible to see one of Fort Worth’s finest shining so brightly on the world stage. Let’s welcome him home and show him how proud our city is of everything he has accomplished.
The holiday season is the perfect time to invite your family and friends to experience all the magic Fort Worth has to offer. From the Parade of Lights in Downtown to Lightscape at the Fort Worth Botanic Garden there’s something for everyone to enjoy. Drive through the spectacular Gift of Lights at Texas Motor Speedway, where over two million lights illuminate the track, or visit the Modern Lights at the Modern Art Museum of Fort Worth to see stunning art installations beautifully accented by seasonal lights. Visit our website to explore these events and so much more!
With Election Day approaching, remember to vote! Visit Tarrant County’s website to learn more.