Fort Worth’s Tourism Economy is Growing
Research is at the heart of everything we do at Visit Fort Worth, and we are proud to unveil the findings from two research studies conducted in 2025.
Impact of Tourism in 2025
Every year, Visit Fort Worth commissions Tourism Economics to conduct a study on the impact of tourism in the city. The 2025 study reports that key indicators of Fort Worth’s visitor economy have doubled over the past decade, including:
$3.6 BIllion Total Economic Impact
11.7 Million Visitors (from 50+ Miles Away, Not Including Locals)
30,000 Hospitality Jobs
$286 Million in State and Local Taxes Generated
State of the Fort Worth Visitor
Findings from a landmark research study, highlight Fort Worth as the fastest growing city in the nation for tourism growth; from 2019 to 2024, topping a list of 17 major cities including Nashville, Charlotte, Las Vegas and Orlando.
The report also details how Fort Worth’s visitor profile and demand have grown in recent years by attracting a more affluent traveler. Total visitor household income increasing by 24% and fly market (250+ miles) visitor household income increasing by 38%.
This translates into jobs and business for our local economy, as well as millions in tax revenue generated by visitors.
Fastest-Growing Destination
Fort Worth tourism grew more than any other major city,
according to the study of visitors from more than 50+ miles away.
Visitors to Fort Worth have 24% higher household income compared to 2019
“Fly visitors” to Fort Worth (from 250+ miles away) increased 14%
Research Highlights 2024 vs. 2019
Source: Two Ten Strategy research commissioned by Visit Fort Worth
