Strengthened Messaging
Message Coordination |
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Ensure collaboration of stakeholders to coordinate messaging strategies and identify common messages to utilize |
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| Tactics | Status |
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Lead community messaging development process with local partners to align messaging |
Complete |
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Ensure coordination of economic development marketing with tourism efforts |
Summer 2019 |
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Share tourism marketing strategy and tactics with relevant partners, including Chambers and District leaders |
On-going |
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Enhance wayfinding as needed |
On-going (met with Stockyards Heritage on signage plan in 2018) |
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Encourage the development of city gateway signage |
No progress |
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Hospitality Training |
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Create training and increase capacity of hospitality industry to better serve visitors especially convention/group business and international guests |
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| Tactics | Status |
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Create training program for hotels and front-line hospitality staff |
Determining scope |
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Fort Worth's Creativity Brand |
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Support development and promotion of creativity communities, especially music, film, and art |
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| Tactics | Status |
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Advocate for public art installations that engage the public and promote Fort Worth as a cultural center |
Meeting with Arts Council of Fort Worth |
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Support Hear Fort Worth initiatives that export local music |
On-going (created travel grants for artists) |
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Increase visibility for Fort Worth music |
On-going (operate Hear Fort Worth social channels; created artist-of-the-month program; sponsored KERA Art & Seek reception at Kimbell Art Museum |
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Promote local music in medical district |
Meeting with hospital leadership |
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Identify partnerships with art collectives |
On-going (Sponsored photo opp by Art Tooth at Fortress Festival 2019) |
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Increase visibility for Fort Worth filmmakers |
On-going (support film projects with scouting and filming assistance; operate Film Fort Worth social media channels) |
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Increase visibility for public art efforts |
On-going (promoted Trinity Art Court) |
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Destination Advertising |
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Increase advertising of Fort Worth as a destination of choice |
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| Tactics | Status |
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Engage international audience at SXSW for break-through messaging and positioning |
Complete |
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Conduct annual brand affinity survey to evaluate consumer perception of Fort Worth as a destination |
On-going (2017, 2018 complete; demonstrated uptick in perception) |
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Consumer Brand Promotion |
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Partner with Fort Worth consumer brands to increase visibility of city |
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| Tactics | Status |
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Work with Mrs. Renfro's for customized Visit Fort Worth salsa during SXSW 2019 |
Complete |